COME FOR COFFEE

Silver Stream Business Park,

10 Muswell Road South,

Bryanston 2152

LET'S COLLABORATE

T: 0860 994 164

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#RETHINK. DON'T DRIVE.

AWARE.ORG

> CHALLENGE

Communicate aware.org’s drinking and driving & drinking and walking festive messages in a new and interesting way.

+ IDEA

To get people to sit up and listen, we launched South Africa’s first drive-though bar on the side of William Nicol Drive in Sandton, Johannesburg.

 

As soon as we revealed our bar as an anti-drunk driving activation, we went live with “Having even 1 drink? Re-think. Don’t drive.” as a targeted TTL awareness and education campaign.

= RESULTS

SOCIAL MEDIA (within 48 hours)

REACH

2 132 157

ENGAGEMENT

204 822

TRENDING

Trended 3rd on the
day of launch

PR(within the first week)

AVE.

R10m

PR VALUE

R30m

> RECOGNITION

  • January AdDynamo award for creativity on Twitter

  • ORCHID from Brendan Seery

  • GOLD Prism – Best use of an event to build / change reputation

  • SILVER Prism – Campaign of the Year finalist

  • SILVER Prism – Media Relations

  • BRONZE Prism – NPO

  • FINALIST Loeries - Media Innovation