COME FOR COFFEE

Silver Stream Business Park,

10 Muswell Road South,

Bryanston 2152

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T: 0860 994 164

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WHEN YOU DRINK, DRINK LIKE THERE IS A TOMORROW.

AWARE.ORG

> CHALLENGE

Create a disruptive TTL campaign that educates and informs consumers on responsible alcohol consumption.

+ IDEA

Get consumers to focus on all they could potentially gain by moderating their alcohol consumption with the message:

 

“When you drink, drink like there is a tomorrow.”

 

Our conceptual 90 sec TVC was launched amid significant media buzz, as it brought the conversation around alcohol consumption into a totally new light, with the emphasis on a happy, feel-good resolution.

 

Across our design elements, the juxtaposition of our moderation message against references to high-end alcohol bottles served to grab people’s attention in a way that traditional shock tactics had failed to do.

= RESULTS

SOCIAL MEDIA

REACH

48.57m (267% over target)

SOCIAL FOLLOWERS

36 500

TRADITIONAL MEDIA

REACH

40m

IMPRESSIONS

16.5m (260% over target)

CLICKS

50 000

ENGAGEMENTS

1.3m (30% over target)

YOUTUBE VIEWS

518 900

PR

RETURN ON INVESTMENT

1:37

PR VALUE

R4.7m

> RECOGNITION

2018 LOERIE FINALIST - TVC