Create a disruptive TTL campaign that educates and informs consumers on responsible alcohol consumption.
Get consumers to focus on all they could potentially gain by moderating their alcohol consumption with the message:
“When you drink, drink like there is a tomorrow.”
Our conceptual 90 sec TVC was launched amid significant media buzz, as it brought the conversation around alcohol consumption into a totally new light, with the emphasis on a happy, feel-good resolution.
Across our design elements, the juxtaposition of our moderation message against references to high-end alcohol bottles served to grab people’s attention in a way that traditional shock tactics had failed to do.
48.57m (267% over target)
16.5m (260% over target)
1.3m (30% over target)
RETURN ON INVESTMENT
2018 LOERIE FINALIST: TVC