In South Africa, close on 20% of the population has bad debt, with an average of 63% of their salary going towards repayments. While debt management programmes exist they do not consider the emotional drivers behind bad money habits.
Nedbank wanted to help educate the country in a relatable way that would lead to real change.
We developed South Africa’s first ever bank-led emotional wealth programme.
As a result, close to 77k people discovered their money archetypes. The campaign benefited from 51m opportunities to see, taking our PR value way beyond the 12m target.
PRISM AWARDS 2020
Silver: Digital Media Relations
Silver: Financial Services
Silver: Influencer Management
Silver: Reputation and Brand Management
Bronze: Media Relations