PHUZA NATHI SIPPY CUP

AWARE.ORG

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> CHALLENGE

South Africa has a drinking problem, and it’s not just the adults. Children sipping on alcohol is so normalised that we don’t see it as wrong. We were tasked to get the attention of media and mommy bloggers so parents could understand the role they play in enabling this behaviour.

> RECOGNITION

  • ONE SHOW: Shortlist

  • Creative Circle: Ad of the Month 2nd place