To create PR buzz around Menlyn Mall hosting Project Runway South Africa.
Experience more at Menlyn - home of Project Runway South Africa
Our PR campaign was built around several key events:
Make the mall into your runway - We invite people to dress up when they come to the Mall to stand a chance to win a makeover.
Menlyn makeovers - A complete transformation, from wardrobe to makeup and hair, with before and after images.
Let our experts dress you.