MORE FASHION, MORE SHOPPING, MORE GLAM.

MENLYN

> CHALLENGE

To create PR buzz around Menlyn Mall hosting Project Runway South Africa.

+ IDEA

Experience more at Menlyn - home of Project Runway South Africa

 

Our PR campaign was built around several key events:

 

  1. Make the mall into your runway - We invite people to dress up when they come to the Mall to stand a chance to win a makeover.

  2. Menlyn makeovers - A complete transformation, from wardrobe to makeup and hair, with before and after images.

  3. Let our experts dress you.