To raise awareness of NESTLÉ NESPRAY’s work in supporting local dairy farming communities, using PR and organic social media, in a way that reinforces the brand’s position as the trusted nutritional partner and advisor for moms of kids between the ages 5 and 14.
To help moms discover the wonderful stories of our NESPRAY farmers, we placed them into beautifully illustrated storybooks, available on Social Media and downloadable from the NESPRAY website. We then transferred onto gumboots as a fun giveaway to tell the story of the whole campaign to media attendees of our PR event.
In this way, we took what could have been a dry communication missed by many into a digital conversation that garnered interest and captured imaginations.
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GOLD Prism: Media relations