> CHALLENGE

Show Nestlé support of breastfeeding over World Breastfeeding Week 2018.

+ IDEA

Mirror Nestlé’s efforts to support parents and breastfeeding internally by launching the very first Nestlé Breastfeeding Suite of its kind at Baragwanth Taxi Tank.

The suite would offer breastfeeding moms travelling to and from the hospital a clean, sheltered and comfortable space to breastfeed.

This was supported by a targeted digital and print campaign with core messaging that echoed the Nestlé sentiment.

= RESULT

PR

RETURN ON INVESTMENT

1:80

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PR VALUE

R5.14m

​

> RECOGNITION

• SILVER Prism – Best use of an event to build / change reputation