SECRET MOM CLUB MEETINGS

NESTLÉ MILO

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> CHALLENGE

Launch the new Nestlé MILO Cereal – now with less sugar and more benefits – to a crowded market.

IDEA

Create a Secret Moms' Club event, share a low-sugar cereal recipe – then reveal it as the new recipe for MILO cereal.

= RESULT

PR

RETURN ON INVESTMENT

1:8

PR VALUE

R825 264