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Silver Stream Business Park,

10 Muswell Road South,

Bryanston 2152

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T: 0860 994 164

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WE ALL HAVE AN INNER VOICE OF WISDOM, A “WISER YOU”

OLD MUTUAL

> CHALLENGE

To develop a scalable, integrated campaign that would get consumers see Old Mutual iWYZE as an insurer of choice.

+ IDEA

We all have an inner voice of wisdom, a “wiser you”.

 

The campaign appealed to our customers’ “wiser you”, compelling them to listen to that inner voice and make the right decision. 

= RESULTS

TRADITIONAL MEDIA

TV CONVERSIONS

3 825 leads (37% incr.)

DIGITAL MEDIA

DIGITAL CONVERSION

3 463 leads (28% incr.)