Riverbed was touted as the agency to watch in 2018, for the second consecutive year, and in addition, Riverbed CEO Monalisa Sibongile Zwambila, was nominated as the industry’s agency leader runner up; a first for a black female in the category.
Being black and female-owned remains important in today’s climate and continues to be a key focus area for Riverbed; but it is clear that to stand out as a compelling agency partner, this is no longer enough.
Zwambila explained, “This year creative excellence will be our principal purpose, and all efforts will be strategically aligned to thrust us ahead to join the ranks of the top creative agencies. Riverbed provides the possibility to do great work. This, plus the shared desire and vision to grow the agency against the back of great creative, is what excites me most about the future.”
She added, “While many creative agencies market themselves as an integrated agency, in reality many simply outsource these services and white label it. In contrast, we house all through-the-line disciplines in-house, creating a unique opportunity to build astounding brand experiences across platforms. Our teams work together on client briefs to build great brand stories and ultimately, effective campaigns.”
Riverbed is evolving and is clear about what is going to make it a truly great agency. “We’ve spent the better part of this year working on strategy and bringing in the best creative talent. Our team has clarity in what we’re doing and we all understand why,” said Zwambila.
She continued, “To quote an African proverb, ‘When the roots are deep, there is no reason to fear the wind.’ I believe that we have established ourselves as a bold agency. One that has earned its place in the competitive consideration set for many reasons. And now, we’re leaning into the winds of change and embarking on an ambitious creative path.”