Positive Change is more than lip service and side projects. We strive to create positive change on behalf of our clients, in our daily work, wherever we can. But in a country where there is much need, we are committed to building initiatives and leveraging partnerships to affect lasting change.

Our initiatives

Big Ads for Small Business

Our Ad Crashers initiative was born out of the extreme pressure placed on small businesses and the economy during the COVID-19 lockdown.
We wanted to use our expertise to make a difference that would positively impact the economy.


In September 2020, Ad Crashers helped nine small businesses to crash the big ad party. By partnering with some of SA’s biggest media and production houses, we were able to develop campaigns across digital, OOH and radio media to the value of
R5 million – all free of charge.

Mandela Day 2020

In 2020, the Riverbed team took the decision to focus our greater good initiative into a cause close to our heart, the fight against GBV in South Africa.


We selected a place of safety that cares for women and children who have been victims of family violence, where vital resources and infrastructure have been part of their daily struggle for survival.


Mandela Day 2020 was just the first step in building a long-term relationship that would offer the home a sustainable source of financial and human support into the future.